30-minute founder interview
We begin with your goals, standards, and one or two questions you want explored.
A fresh perspective on the business you’ve built.
FROM YOUR SIDE
You know your business from the inside.
FROM THEIR SIDE
Your clients experience it from the outside.
VETTA takes a closer look at the details of your client experience, including how people find you, what happens when they reach out, and what gives them a reason to return.
SIGNATURE SERVICE
VETTA REVIEW.
Even successful businesses develop blind spots. VETTA looks beyond your website to examine how clients discover your business, understand your services, communicate with your team, and experience the journey from inquiry through follow-up.
Every review begins with a conversation about your business and the questions you want answered. We then assess available evidence, identify meaningful gaps, and recommend practical improvements, including specific communication examples where useful.
More than observations. A plan for what comes next.
What you receive.
A personal, remote engagement.
Independent client journey review
A close look at your public-facing experience and business-owner-provided processes and communications.
Communication assessment
Clear observations and concrete examples of stronger client-facing language where appropriate.
Personalized findings report
Strengths, friction points, and five prioritized recommendations supported by available evidence.
30-day action plan and 45-minute consultation
A practical sequence of next steps and a private conversation to discuss the findings.
How it works
Thoughtful, personal, and entirely remote.
We talk
A 30-minute founder interview establishes your goals and the questions worth investigating.
We review
We assess your client journey using public information and materials you authorize and provide.
We make a plan
You receive written findings, prioritized recommendations, and a 45-minute discussion of next steps.
A LOOK INSIDE
See the thinking behind the VETTA Review.
See how the review moves beyond surface observations to examine the decisions behind a client's experience, with specific recommendations and a plan for what comes next.
An eight-page sample assessment of a mobile service business.
REQUEST THE SAMPLE ASSESSMENT
Enter your name and email, and we'll send you a link to the sample report.
Meet the founder
The perspective behind VETTA.
I've spent nearly 30 years working across industries that, on the surface, have very little in common. Television production, internet startups, professional training, healthcare, collegiate athletics, and entrepreneurship.
What connects those experiences is an understanding of people, communication, and the details that shape how a business is perceived.
I've managed teams, developed programs, led organizations, and spent years on the front lines of client-facing businesses. In 2018, I founded Main Line Mobile Spray Tan, building it into a six-figure concierge service that has served more than 5,000 clients.
That experience has taught me how much the smallest interactions matter. The clarity of an email. The ease of making an appointment. The way a business handles an unexpected problem. The consistency between what a company promises and what a client experiences.
I created VETTA to bring that perspective to other business owners.
My approach is observant, practical, and informed by years of experience on both sides of the client relationship. I look closely, ask thoughtful questions, and offer recommendations that make sense for the business you've built.
Founding-client engagement
A focused review, tailored to your business.
For owners of established service businesses who want a thoughtful outside perspective and specific, useful recommendations.
Introductory investment
$495
The VETTA Review
Includes a 30-minute founder interview, independent review of the client journey, communication recommendations, personalized findings, five priorities, a 30-day action plan, and a 45-minute consultation.
Schedule a conversationNext steps
Ready to see your business from a different perspective?
Start with a complimentary 15-minute conversation about your business and whether the VETTA Review is the right fit. No preparation or commitment required.
Schedule a 15-minute conversationBooking opens in a separate window through Square Appointments.